/* ============================================================================
   for-retail.css — лендинг «Программа лояльности для магазина и розницы»
   (донор for-retail). Весь дизайн донора заскоуплен под .retail-page, чтобы
   стили не утекали на общие шапку/подвал и другие страницы. Шапка и подвал —
   наши (sections/new-header.php / new-footer.php). Палитра донора светлая
   (белый SaaS, зелёный «деньги»), поэтому общая светлая шапка SWiP подходит и
   НЕ перекрашивается. Донорские <header>/<footer>/мега-меню удалены. Стиль
   грузится только на этой странице (см. for-retail.php).
   Шрифты донора (Rubik + Nunito Sans) подключаются через Google Fonts в шаблоне.
   ============================================================================ */

/* ---- изоляция: гасим глобальные ресеты темы внутри обёртки ---- */
.retail-page, .retail-page *{ box-sizing:border-box; }
.retail-page *{ margin:0; padding:0; color:inherit; }

/* ---- токены донора (вместо :root, чтобы не утекали в шапку/подвал) ---- */
.retail-page{
  --container-content:1120px;
  --container-wide:1280px;
  --ink:#141416;
  --muted:#667085;
  --line:#E6E8EC;
  --bg:#FFFFFF;
  --bg-soft:#F6F7F9;
  --brand:#1E63E9;          /* синий — бренд и действие (вторичные акценты) */
  --money:#26C878;          /* зелёный — деньги и результат */
  --money-deep:#159B59;
  --money-soft:#E8FAF1;
  --risk:#F5533D;           /* красный — потеря, боль, риск */
  --risk-soft:#FDEDEA;
  --radius-card:24px;
  --radius-inner:16px;
  --radius-btn:10px;
  --shadow:0 10px 30px rgba(0,0,0,.10);
  font-family:'Nunito Sans',-apple-system,BlinkMacSystemFont,sans-serif;
  color:var(--ink);
  background:var(--bg);
  line-height:1.5;
  -webkit-font-smoothing:antialiased;
}
.retail-page img,.retail-page svg{display:block;max-width:100%}
.retail-page a{color:inherit;text-decoration:none}
.retail-page button{font-family:inherit}
.retail-page h1,.retail-page h2,.retail-page h3,.retail-page .tag{font-family:'Rubik',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;letter-spacing:-0.02em}
.retail-page .container{max-width:var(--container-content);margin:0 auto;padding:0 24px}
.retail-page .container-wide{max-width:var(--container-wide);margin:0 auto;padding:0 24px}
.retail-page section{padding:100px 0;background:var(--bg)}
.retail-page section.is-compact{padding:72px 0}
.retail-page .bg-soft{background:var(--bg-soft)}
.retail-page h1{font-size:clamp(40px,5vw,68px);line-height:1.04;font-weight:700;text-wrap:balance}
.retail-page h2{font-size:clamp(30px,3.2vw,46px);line-height:1.08;font-weight:700;text-wrap:balance}
.retail-page h3{font-size:20px;line-height:1.2;font-weight:600}
.retail-page p{font-size:17px}
.retail-page .accent{color:var(--money)}
.retail-page .section-header{max-width:1040px;margin:0 auto 48px;text-align:center}
.retail-page .section-header .tag{display:inline-block;margin-bottom:16px}
.retail-page .section-header .lede{max-width:760px;margin:18px auto 0;color:var(--muted);font-size:19px}
.retail-page .section-note{font-size:18px;font-weight:500;color:var(--muted);max-width:760px;margin:28px auto 0;text-align:center}
.retail-page .tag{text-transform:uppercase;font-size:13px;font-weight:600;color:var(--money-deep);letter-spacing:.04em}

/* ============ BUTTONS ============ */
.retail-page .btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;height:52px;padding:0 26px;border-radius:var(--radius-btn);font-family:'Nunito Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;font-size:16px;font-weight:700;cursor:pointer;border:none;text-decoration:none;transition:transform .15s ease,box-shadow .15s ease;white-space:nowrap}
.retail-page .btn-primary{background:var(--money);color:#fff}
.retail-page .btn-primary:hover{transform:translateY(-1px);box-shadow:0 8px 20px rgba(38,200,120,.35)}
.retail-page .btn-secondary{background:transparent;border:2px solid var(--line);color:var(--ink)}
.retail-page .btn-secondary:hover{border-color:var(--muted)}
.retail-page .btn-block{width:100%}

/* ============ HERO ============ */
.retail-page .hero{padding:64px 0 90px}
.retail-page .hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center}
.retail-page .hero-title{font-size:clamp(32px,4vw,52px);line-height:1.06}
.retail-page .hero-title span{display:inline-block}
.retail-page .hero .lede{font-size:19px;color:var(--muted);max-width:560px;margin:22px 0 28px}
.retail-page .hero-ctas{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:14px}
.retail-page .hero-note{font-size:14px;color:var(--muted)}
.retail-page .kassa-chips{display:flex;gap:8px;margin-top:26px;flex-wrap:wrap}
.retail-page .chip{font-size:13px;font-weight:600;color:var(--ink);background:var(--bg-soft);border:1px solid var(--line);border-radius:999px;padding:7px 14px}
.retail-page .hero-adv{display:flex;flex-direction:column;gap:14px;margin-top:30px}
.retail-page .adv{display:flex;gap:12px;align-items:flex-start}
.retail-page .adv .dot{flex:none;width:26px;height:26px;border-radius:8px;background:var(--money-soft);color:var(--money-deep);display:flex;align-items:center;justify-content:center;font-weight:700;font-size:14px}
.retail-page .adv p{font-size:16px;margin:0}

/* hero visual: фото-карусель */
.retail-page .hero-visual{position:relative;display:flex;justify-content:center}
.retail-page .hero-photo{position:relative;width:100%;max-width:480px;aspect-ratio:4/5;border-radius:var(--radius-card);overflow:hidden;background:var(--bg-soft);border:1px dashed var(--line);display:flex;align-items:center;justify-content:center;box-shadow:var(--shadow)}
.retail-page .hero-photo .hero-slide{position:absolute;inset:0;z-index:1;width:100%;height:100%;object-fit:cover;object-position:center 18%;display:block;opacity:0;transition:opacity .8s ease}
.retail-page .hero-photo .hero-slide.active{opacity:1}
.retail-page .hero-photo-ph{position:absolute;inset:0;z-index:0;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;color:var(--muted);font-size:14px;line-height:1.6;padding:0 20px}
.retail-page .hero-photo-ph b{display:block;font-family:'Rubik',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;color:var(--ink);font-size:15px;margin-bottom:6px}

/* ============ TRUST BAR ============ */
.retail-page .trust-row{display:flex;flex-wrap:wrap;max-width:880px;margin:0 auto;background:#fff;border:1px solid var(--line);border-radius:var(--radius-card);box-shadow:var(--shadow)}
.retail-page .trust-item{flex:1;text-align:center;padding:28px 24px}
.retail-page .trust-item + .trust-item{border-left:1px solid var(--line)}
.retail-page .trust-item b{display:block;font-family:'Rubik',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;font-size:38px;font-weight:700;color:var(--ink);letter-spacing:-0.02em;line-height:1}
.retail-page .trust-item span{display:block;font-size:14px;color:var(--muted);margin-top:8px}
@media(max-width:640px){.retail-page .trust-item{flex:1 1 100%}.retail-page .trust-item + .trust-item{border-left:none;border-top:1px solid var(--line)}}

/* ============ PROBLEM ============ */
.retail-page .prob-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:8px}
.retail-page .prob-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius-card);padding:26px}
.retail-page .prob-card .ic{width:50px;height:50px;border-radius:14px;background:var(--risk-soft);color:var(--risk);display:flex;align-items:center;justify-content:center;margin-bottom:18px}
.retail-page .prob-card .ic svg{width:28px;height:28px;display:block}
.retail-page .prob-card h3{margin-bottom:8px}
.retail-page .prob-card p{font-size:15px;color:var(--muted)}
.retail-page .proof-panel{background:#fff;border:1px solid var(--line);border-radius:var(--radius-card);box-shadow:var(--shadow);margin:48px 0 0;padding:32px 20px}
.retail-page .proof-label{display:block;width:fit-content;margin:0 auto 28px;font-family:'Rubik',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;font-size:12px;text-transform:uppercase;letter-spacing:.06em;color:var(--money-deep);font-weight:700;background:var(--money-soft);padding:9px 18px;border-radius:999px}
.retail-page .proof-row{display:grid;grid-template-columns:repeat(3,1fr)}
.retail-page .proof-stat{padding:4px 28px;text-align:center}
.retail-page .proof-stat + .proof-stat{border-left:1px solid var(--line)}
.retail-page .proof-stat b{font-family:'Rubik',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;font-size:30px;line-height:1;color:var(--money-deep);display:block;letter-spacing:-0.02em}
.retail-page .proof-stat p{font-size:14px;color:var(--muted);margin:14px auto 0;line-height:1.45;max-width:240px}
.retail-page .proof-src{display:inline-block;margin-top:14px;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.04em;color:var(--money-deep);background:var(--money-soft);padding:5px 11px;border-radius:999px}
@media(max-width:760px){
  .retail-page .proof-row{grid-template-columns:1fr;gap:8px}
  .retail-page .proof-stat{padding:24px 8px}
  .retail-page .proof-stat + .proof-stat{border-left:none;border-top:1px solid var(--line)}
}

/* ============ SEGMENTS ============ */
.retail-page .seg-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.retail-page .seg-card{background:#fff;border:1px solid var(--line);border-radius:18px;padding:16px 18px;transition:box-shadow .2s,transform .2s;display:flex;flex-direction:row;gap:14px;align-items:center;min-width:0}
.retail-page .seg-card:hover{box-shadow:var(--shadow);transform:translateY(-2px)}
.retail-page .seg-ic{width:46px;height:46px;flex:none;border-radius:13px;background:var(--money-soft);display:flex;align-items:center;justify-content:center;color:var(--money-deep)}
.retail-page .seg-ic svg{width:25px;height:25px;display:block}
.retail-page .seg-ic--cta{background:var(--money);color:#fff}
/* segment identity tints — muted, equal lightness */
.retail-page .seg-ic--beer{background:#FBF0D9;color:#B0791C}
.retail-page .seg-ic--wine{background:#F7E7EB;color:#9B2C45}
.retail-page .seg-ic--home{background:#E7EEFD;color:#1E5BC7}
.retail-page .seg-ic--chain{background:#EEEAFA;color:#6D4AC4}
.retail-page .seg-card--cta{box-shadow:0 8px 24px rgba(38,200,120,.18)}
.retail-page .seg-card h3{margin:0;font-size:16px;line-height:1.2;min-width:0;overflow-wrap:break-word}

/* steps inline */
.retail-page .flow{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;margin-top:50px;max-width:920px;margin-left:auto;margin-right:auto}
.retail-page .flow-step{text-align:center;position:relative}
.retail-page .flow-step .n{width:42px;height:42px;border-radius:50%;background:var(--money);color:#fff;font-family:'Rubik',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;font-weight:700;display:flex;align-items:center;justify-content:center;margin:0 auto 12px}
.retail-page .flow-step p{font-size:14px;color:var(--muted)}

/* ============ PRODUCT (что вы получаете) ============ */
.retail-page .prod-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.retail-page .prod-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius-card);padding:32px 30px;position:relative;transition:border-color .25s ease,box-shadow .25s ease,transform .25s ease}
.retail-page .prod-card:hover{border-color:var(--money);box-shadow:var(--shadow);transform:translateY(-4px)}
.retail-page .prod-card .num{position:absolute;top:28px;right:30px;font-family:'Rubik',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;font-weight:700;font-size:13px;letter-spacing:.06em;color:#CBD0D8}
.retail-page .prod-card .ic{width:54px;height:54px;border-radius:14px;background:var(--money-soft);color:var(--money-deep);display:flex;align-items:center;justify-content:center;margin-bottom:18px;transition:transform .25s ease}
.retail-page .prod-card:hover .ic{transform:scale(1.06)}
.retail-page .prod-card .ic svg{width:30px;height:30px;display:block}
.retail-page .prod-card h3{font-size:20px;margin-bottom:10px;min-height:50px}
.retail-page .prod-card p{font-size:15px;color:var(--muted);line-height:1.5;min-height:46px}
.retail-page .prod-card ul{list-style:none;margin-top:18px;padding-top:18px;border-top:1px solid var(--line);display:flex;flex-direction:column;gap:10px}
.retail-page .prod-card li{font-size:14px;color:var(--ink);padding-left:22px;position:relative}
.retail-page .prod-card li:before{content:"→";position:absolute;left:0;color:var(--money-deep)}
@media(max-width:860px){.retail-page .prod-grid{grid-template-columns:1fr}.retail-page .prod-card h3,.retail-page .prod-card p{min-height:0}}
/* scroll reveal (вкл. только при разрешённой анимации) */
.reveal-on .retail-page .anim{opacity:0;transform:translateY(20px);transition:opacity .55s ease,transform .55s ease}
.reveal-on .retail-page .anim.in{opacity:1;transform:none}

/* ============ AI CONTROL ============ */
.retail-page .ai-flow{display:flex;align-items:center;justify-content:center;gap:12px;flex-wrap:wrap;margin-bottom:44px}
.retail-page .ai-chip{background:var(--money-soft);color:var(--money-deep);font-weight:700;font-size:14px;padding:10px 16px;border-radius:999px}
.retail-page .ai-arrow{color:var(--muted);font-size:18px}
.retail-page .modes{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.retail-page .mode{background:#fff;border:1px solid var(--line);border-radius:var(--radius-card);padding:30px;transition:border-color .25s ease,box-shadow .25s ease,transform .25s ease}
.retail-page .mode:hover{border-color:var(--money);box-shadow:var(--shadow);transform:translateY(-4px)}
.retail-page .mode--rec{border:2px solid var(--money)}
.retail-page .mode .lvl{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.04em;color:var(--money-deep);margin-bottom:12px}
.retail-page .mode h3{font-size:21px;margin-bottom:10px}
.retail-page .mode p{font-size:15px;color:var(--muted);line-height:1.5}
@media(max-width:860px){.retail-page .modes{grid-template-columns:1fr}}

/* ============ RESULT / PROOF ============ */
.retail-page .res-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.retail-page .res-card{background:#fff;border-radius:var(--radius-card);padding:26px 22px;text-align:center;border:1px solid var(--line);display:flex;flex-direction:column;align-items:center;gap:14px}
.retail-page .res-ic{width:56px;height:56px;border-radius:14px;background:var(--money-soft);color:var(--money-deep);display:flex;align-items:center;justify-content:center}
.retail-page .res-ic svg{width:30px;height:30px;display:block}
.retail-page .res-card span{font-size:14px;color:var(--muted)}
.retail-page .attr{font-size:13px;color:var(--muted);text-align:center;margin-top:24px;font-style:italic}
/* real case proof */
.retail-page .case{background:#fff;border:1px solid var(--line);border-radius:var(--radius-card);box-shadow:var(--shadow);padding:32px;margin-top:24px}
.retail-page .case-head{display:flex;align-items:center;gap:16px;flex-wrap:wrap}
.retail-page .case-logo{width:54px;height:54px;border-radius:14px;object-fit:contain;background:#fff;border:1px solid var(--line);flex:none}
.retail-page .case-name{font-family:'Rubik',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;font-weight:700;font-size:20px}
.retail-page .case-meta{font-size:14px;color:var(--muted);margin-top:2px}
.retail-page .case-tag{margin-left:auto;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.04em;color:var(--money-deep);background:var(--money-soft);padding:6px 12px;border-radius:999px}
.retail-page .case-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin:28px 0;padding:24px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.retail-page .case-stats .cs{text-align:center}
.retail-page .case-stats b{font-family:'Rubik',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;font-size:32px;color:var(--money);display:block;line-height:1;letter-spacing:-0.02em}
.retail-page .case-stats span{font-size:13px;color:var(--muted);display:block;margin-top:8px}
.retail-page .case-quote{font-size:16px;color:var(--ink);line-height:1.55;border:none;margin:0;font-style:normal}
.retail-page .case-quote span{display:block;margin-top:8px;font-size:14px;color:var(--muted)}
.retail-page .case-link{display:inline-block;margin-top:18px;color:var(--money-deep);font-weight:700;font-size:15px;text-decoration:none}
.retail-page .case-link:hover{text-decoration:underline}

/* ============ TARIFFS ============ */
.retail-page .tariffs{display:grid;grid-template-columns:1fr 1fr;gap:24px;max-width:940px;margin:0 auto}
.retail-page .tariff{background:#fff;border:1px solid var(--line);border-radius:var(--radius-card);padding:36px 32px}
.retail-page .tariff--featured{border:2px solid var(--money)}
.retail-page .tariff h3{font-size:23px;margin-bottom:6px}
.retail-page .tariff .sub{color:var(--money-deep);font-weight:700;font-size:15px;margin-bottom:22px}
.retail-page .tariff .price{font-family:'Rubik',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;font-size:34px;font-weight:700;color:var(--ink);margin-bottom:24px;letter-spacing:-0.02em}
.retail-page .tariff .price small{font-size:16px;color:var(--muted);font-weight:600}
.retail-page .tariff ul{list-style:none;display:flex;flex-direction:column;gap:14px}
.retail-page .tariff li{padding-left:28px;position:relative;font-size:15px;color:var(--ink)}
.retail-page .tariff li:before{content:"✓";position:absolute;left:0;color:var(--money-deep);font-weight:700}
.retail-page .tariff-kassa{margin-top:22px;padding-top:18px;border-top:1px solid var(--line)}
.retail-page .tariff-kassa .lbl{display:block;font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.04em;color:var(--muted);margin-bottom:10px}
.retail-page .tariff-kassa .chips{display:flex;gap:8px;flex-wrap:wrap}
.retail-page .tariff-kassa .chip{font-size:13px;font-weight:600;color:var(--ink);background:var(--bg-soft);border:1px solid var(--line);border-radius:999px;padding:6px 12px}
@media(max-width:760px){.retail-page .tariffs{grid-template-columns:1fr}}
.retail-page .tariffs-cta{text-align:center;margin-top:36px}
@media(max-width:700px){.retail-page .case-stats{grid-template-columns:1fr;gap:18px}.retail-page .case-tag{margin-left:0;order:-1}}

/* ============ DASHBOARD по точкам (для сетей) ============ */
.retail-page .dash{margin:44px 0 0;background:#fff;border:1px solid var(--line);border-radius:var(--radius-card);box-shadow:var(--shadow);overflow:hidden}
.retail-page .dash-head{display:flex;align-items:center;justify-content:space-between;padding:18px 24px;border-bottom:1px solid var(--line);background:var(--bg-soft);flex-wrap:wrap;gap:10px}
.retail-page .dash-head .t{font-family:'Rubik',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;font-weight:600;font-size:16px;display:flex;align-items:center;gap:10px}
.retail-page .dash-head .t .live{width:8px;height:8px;border-radius:50%;background:var(--money);box-shadow:0 0 0 4px var(--money-soft)}
.retail-page .dash-head .seg{font-size:13px;color:var(--muted)}
.retail-page .dash-table{width:100%;border-collapse:collapse;font-size:15px}
.retail-page .dash-table th{text-align:left;font-family:'Nunito Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;font-weight:700;font-size:12px;text-transform:uppercase;letter-spacing:.03em;color:var(--muted);padding:14px 24px;border-bottom:1px solid var(--line)}
.retail-page .dash-table td{padding:15px 24px;border-bottom:1px solid var(--line)}
.retail-page .dash-table tr:last-child td{border-bottom:none}
.retail-page .dash-table .pt{font-weight:700}
.retail-page .dash-table .rev{font-weight:700}
.retail-page .dash-table .up{color:var(--money-deep);font-weight:700}
.retail-page .bar{height:7px;background:var(--bg-soft);border-radius:99px;overflow:hidden;width:90px}
.retail-page .bar i{display:block;height:100%;background:var(--money);border-radius:99px}
.retail-page .dash-foot{padding:14px 24px;font-size:13px;color:var(--muted);background:var(--bg-soft);border-top:1px solid var(--line)}
@media(max-width:768px){.retail-page .dash-table .hide-m{display:none}.retail-page .dash-table{min-width:0}.retail-page .dash-table th,.retail-page .dash-table td{padding:13px 12px}}
@media(max-width:480px){.retail-page .dash-table{font-size:14px}.retail-page .dash-table th,.retail-page .dash-table td{padding:12px 10px}.retail-page .dash-table th{font-size:11px}}

/* ============ ALCO anchor ============ */
.retail-page .alco{background:var(--bg-soft);border-radius:var(--radius-card);padding:40px;display:grid;grid-template-columns:1fr auto;gap:30px;align-items:center}
.retail-page .alco h3{font-size:24px;margin-bottom:10px}
.retail-page .alco p{font-size:16px;color:var(--muted);max-width:620px}

/* ============ FAQ ============ */
.retail-page .faq-layout{display:grid;grid-template-columns:.82fr 1.18fr;gap:56px;align-items:start}
.retail-page .faq-intro{position:sticky;top:90px}
.retail-page .faq-intro .tag{display:inline-block;margin-bottom:14px}
.retail-page .faq-intro h2{margin:0 0 18px;text-align:left}
.retail-page .faq-intro .lede{color:var(--muted);font-size:18px;max-width:430px;margin:0 0 28px}
.retail-page .faq{display:flex;flex-direction:column;gap:14px}
.retail-page .faq-item{border:1px solid var(--line);border-radius:16px;background:#fff;transition:box-shadow .2s,border-color .2s}
.retail-page .faq-item:hover{box-shadow:var(--shadow)}
.retail-page .faq-item[open]{border-color:var(--money)}
.retail-page .faq-h{margin:0;font:inherit;font-weight:600;letter-spacing:-0.01em}
.retail-page .faq-q{list-style:none;cursor:pointer;padding:22px 24px;font-family:'Rubik',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;font-weight:600;font-size:17px;line-height:1.3;display:flex;justify-content:space-between;gap:16px;color:var(--ink);align-items:center}
.retail-page .faq-q::-webkit-details-marker{display:none}
.retail-page .faq-q::marker{content:""}
.retail-page .faq-q .pm{color:var(--money);flex:none;font-size:26px;line-height:1}
.retail-page .faq-q .pm::before{content:"+"}
.retail-page .faq-item[open] .faq-q .pm::before{content:"–"}
.retail-page .faq-a{font-size:15px;color:var(--muted);padding:0 24px 22px}
@media(max-width:900px){
  .retail-page .faq-layout{grid-template-columns:1fr;gap:32px}
  .retail-page .faq-intro{position:static}
}

/* ============ FINAL CTA + FORM ============ */
.retail-page .final{background:#0E1116;color:#fff;border-radius:var(--radius-card)}
.retail-page .final .container-wide{display:grid;grid-template-columns:1fr 1fr;gap:50px;align-items:center;padding-top:60px;padding-bottom:60px}
/* тёмные стили — СТРОГО в текстовой колонке (не в .form-card), иначе утекают в форму/выпадашку кассы */
.retail-page .final .container-wide > div:not(.form-card) h2{color:#fff;text-align:left}
.retail-page .final .container-wide > div:not(.form-card) p{color:#aeb6c4;margin-top:16px;font-size:18px}
.retail-page .final .container-wide > div:not(.form-card) ul{list-style:none;margin-top:24px;display:flex;flex-direction:column;gap:10px}
.retail-page .final .container-wide > div:not(.form-card) li{padding-left:26px;position:relative;color:#dde3ec}
.retail-page .final .container-wide > div:not(.form-card) li:before{content:"✓";position:absolute;left:0;color:var(--money);font-weight:700}
.retail-page .form-card{background:#fff;border-radius:var(--radius-card);padding:30px;color:var(--ink)}

/* ---- встроенная форма CF7 (id=694): раскладка/классы те же, что на /for-cafe и /for-bakery
   (.modal-form/.modal-input/.modal-select/.wpcf7-acceptance). Телефон+email в одну строку,
   служебный pos-system скрыт, выпадашку «касса» (.modal-select-options) держит глобальная modal.css. ---- */
.retail-page .form-card .wpcf7,
.retail-page .form-card .wpcf7-form{width:100%;max-width:none;margin:0}
.retail-page .form-card .modal-form{display:grid;grid-template-columns:1fr 1fr;gap:13px;width:100%;text-align:left;align-items:start}
.retail-page .form-card .modal-form > *{grid-column:1 / -1;min-width:0}
.retail-page .form-card .wpcf7-form-control-wrap.tel-136{grid-column:1 / 2}
.retail-page .form-card .wpcf7-form-control-wrap.pr-email{grid-column:2 / 3}
.retail-page .form-card .wpcf7-form-control-wrap.pos-system{display:none !important}

.retail-page .form-card .modal-input,
.retail-page .form-card .modal-select input,
.retail-page .form-card input[type=text],
.retail-page .form-card input[type=tel],
.retail-page .form-card input[type=email]{
  width:100%;height:48px;background:#fff;border:1px solid var(--line);border-radius:var(--radius-inner);
  padding:0 16px;font-family:inherit;font-size:15px;color:var(--ink)
}
.retail-page .form-card .modal-input::placeholder,
.retail-page .form-card input::placeholder{color:var(--muted)}
.retail-page .form-card .modal-input:focus,
.retail-page .form-card .modal-select input:focus,
.retail-page .form-card input:focus{outline:none;border-color:var(--money);box-shadow:0 0 0 3px rgba(38,200,120,.16)}
.retail-page .form-card .modal-select{position:relative}
/* выпадашка кассы остаётся на глобальных стилях modal.css; вернуть только паддинг, снятый ресетом .retail-page * */
.retail-page .form-card .modal-select-options{padding:10px}

.retail-page .form-card .wpcf7-submit{
  width:100% !important;height:auto !important;border:none !important;border-radius:var(--radius-btn) !important;
  padding:16px 24px !important;background:var(--money);color:#fff;
  font-family:'Nunito Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,Arial,sans-serif;
  font-size:16px;font-weight:700;cursor:pointer;transition:transform .15s,box-shadow .15s;margin-top:2px
}
.retail-page .form-card .wpcf7-submit:hover{background:var(--money-deep);transform:translateY(-1px);box-shadow:0 8px 20px rgba(38,200,120,.35)}

.retail-page .form-card .wpcf7-acceptance .wpcf7-list-item{margin:0}
.retail-page .form-card .wpcf7-acceptance label{display:flex;align-items:flex-start;gap:10px;cursor:pointer}
/* согласие: аккуратный кастомный чекбокс (вместо сырого нативного) */
.retail-page .form-card input[type=checkbox],
.retail-page .form-card .modal-checkbox{
  appearance:none;-webkit-appearance:none;
  width:20px !important;height:20px !important;min-width:20px;flex:0 0 20px;
  margin:0 !important;padding:0 !important;
  border:1.5px solid var(--line);border-radius:6px;background:#fff;
  cursor:pointer;position:relative;transition:background .15s,border-color .15s
}
.retail-page .form-card input[type=checkbox]:hover,
.retail-page .form-card .modal-checkbox:hover{border-color:var(--money)}
.retail-page .form-card input[type=checkbox]:checked,
.retail-page .form-card .modal-checkbox:checked{background:var(--money);border-color:var(--money)}
.retail-page .form-card input[type=checkbox]:checked::after,
.retail-page .form-card .modal-checkbox:checked::after{
  content:"";position:absolute;left:6.5px;top:3px;width:4px;height:8px;
  border:solid #fff;border-width:0 2px 2px 0;transform:rotate(45deg)
}
.retail-page .form-card .term_and_conditions,
.retail-page .form-card .wpcf7-acceptance .wpcf7-list-item-label,
.retail-page .form-card .modal-terms-policy{font-size:12.5px;color:var(--muted);line-height:1.45;margin:0}
.retail-page .form-card .term_and_conditions a,
.retail-page .form-card .wpcf7-acceptance a{color:var(--money-deep);text-decoration:underline}
.retail-page .form-card .wpcf7-not-valid-tip{color:var(--risk);font-size:12px;margin-top:4px}
.retail-page .form-card .wpcf7-response-output{font-size:13px;border-radius:10px;margin:8px 0 0;padding:10px 12px}
.retail-page .form-card .wpcf7-spinner{margin:8px auto 0;display:block}

/* ============ RESPONSIVE ============ */
@media(max-width:900px){
  .retail-page .hero-grid{grid-template-columns:1fr;gap:40px}
  .retail-page .hero-visual{order:-1}
  .retail-page .prob-grid{grid-template-columns:1fr}
  .retail-page .seg-grid{grid-template-columns:1fr 1fr}
  .retail-page .res-grid{grid-template-columns:1fr 1fr}
  .retail-page .flow{grid-template-columns:1fr 1fr}
  .retail-page .final .container-wide{grid-template-columns:1fr;gap:30px}
  .retail-page .alco{grid-template-columns:1fr}
}
@media(max-width:768px){
  .retail-page section{padding:64px 0}
}
@media(max-width:560px){
  .retail-page .container,.retail-page .container-wide{padding:0 18px}
  .retail-page section{padding:52px 0}
  .retail-page section.is-compact{padding:44px 0}
  .retail-page .section-header{margin-bottom:34px}
  /* сегменты — одна колонка, заголовки не режутся */
  .retail-page .seg-grid{grid-template-columns:1fr;gap:12px}
  .retail-page .seg-card{padding:15px 16px}
  /* результат — 2 в ряд, но без тесноты */
  .retail-page .res-grid{grid-template-columns:1fr 1fr;gap:14px}
  .retail-page .res-card{padding:22px 16px}
  /* шаги запуска — 2 в ряд */
  .retail-page .flow{grid-template-columns:1fr 1fr;gap:30px 16px;margin-top:36px}
  /* AI-цепочка не ломается криво */
  .retail-page .ai-flow{gap:8px;margin-bottom:34px}
  .retail-page .ai-chip{font-size:13px;padding:8px 13px}
  .retail-page .ai-arrow{font-size:15px}
  /* панели — меньше внутренних полей */
  .retail-page .proof-panel{padding:26px 16px;margin-top:36px}
  .retail-page .case{padding:24px 18px}
  .retail-page .alco{padding:28px 20px}
  .retail-page .form-card{padding:24px 18px}
  /* форма: телефон и email в одну колонку на мобиле */
  .retail-page .form-card .modal-form{grid-template-columns:1fr}
  .retail-page .form-card .wpcf7-form-control-wrap.tel-136,
  .retail-page .form-card .wpcf7-form-control-wrap.pr-email{grid-column:1 / -1}
  /* крупные цифры — соразмерно экрану */
  .retail-page .trust-item b{font-size:32px}
  .retail-page .case-stats b{font-size:28px}
  .retail-page .proof-stat b{font-size:26px}
  .retail-page .tariff{padding:28px 22px}
  .retail-page .tariff .price{font-size:28px}
  .retail-page .hero-title{font-size:28px;line-height:1.14}
  /* AI-цепочка вертикально, стрелки вниз — не «лесенкой» */
  .retail-page .ai-flow{flex-direction:column;gap:10px}
  .retail-page .ai-arrow{transform:rotate(90deg)}
  /* кнопка алко-блока на всю ширину, как секции */
  .retail-page .alco .btn{width:100%}
}